Equalization Levy (EL) on Online advertisement or space

By: Vaidehi Nalwaya - 3rd December, 2021

Share on:


The Finance Act 2016, introduced equalization levy of 6% to be charged from amounts paid for specified services to a non-resident not having any permanent establishment in India. This equalization levy (EL) is independent of income tax provisions and is covered under Chapter VIII of the Finance Act 2016.

Practical aspects of Equalization Levy

Type of transactions

Specified Services meaning thereby

* Online advertisement

* Any provision for digital advertising space

* Any other facility or service for online advertisement

* Any other service as may be notified by Govt

Rate of Tax

6% of the amount of consideration paid

Payer

* A person resident in India and carrying on business or profession; or

* A non-resident having a permanent establishment in India

Payee

A non-resident not having a PE in India

Threshold exemption

If the aggregate amount of consideration received or receivable in a previous year by the non-resident from the payer as stated above does not exceed Rs. 1,00,000/-

Due date of deposit

Seventh day of the month immediately following the said calendar month

Interest on late payment

Simple interest at the rate of one per cent for every month or part of a month

However, the payment for online advertisement or space (Facebook, google ads, LinkedIn, etc.) to Residents is an advertisement – hence TDS u/s 194C @2% would be applicable.


Disclaimer

The Blogs published in this website are for educational purposes only. It is meant to give you a general information and a general understanding of the topics discussed therein and not to provide you or any person any professional advice thereof. By using this website you understand that there is no professional relationship between you and Mundle Venkatraman and Associates (MVA) or with any of its partners, associates or employees. Any information available on this website should not be used as a substitute for competent professional advice.

Terms of Use
Recent Blogs

Tax Collection at Source on Outbound Foreign Remittances

By: Priyanka Jain

9th January, 2025

Blog on Section 194R along with FAQs

By: Vidhi Vora

27th October, 2023

A note on Bonus Shares

By: Sakina Bohra

2nd June, 2023

PAN-AADHAAR Linking

By: Mr. Mohit Shetty

2nd June, 2022

UNION BUDGET 2022 – A SYNOPSIS

By: Mr. Vipul J Oza

16th February, 2022

Taxation of Rewards earned by Olympic players

By: Mr. Mohit Shetty

9th September, 2021

44AD & 44ADA

By: Sakina Bohra

26th August, 2021

How different is the Indian GST from UAE VAT system?

By: Mr. Harshit Mogra

5th May, 2021

Stamp Duty and Registration of Documents

By: Diptika Jadhav

9th April, 2021

Composition scheme in GST

By: Yashvi Parikh

19th March, 2021

Section 194Q- TDS on Purchase of Goods

By: Priyanka Jain

15th March, 2021

80E : Deduction on Payment of Interest on Education loan

By: Mr. Vipul J Oza

8th March, 2021

Audit of Society

By: Priyanka Jain

24th February, 2021

Electronic Invoicing under GST: E-invoicing

By: Diptika Jadhav

5th February, 2021

ITC Credit eligibility & Rules on ITC credit utilization

By: Diptika Jadhav

1st February, 2021

E-WAY Bill

By: Diptika Jadhav

1st February, 2021

MSME Registration

By: Diptika Jadhav

11th January, 2021

GAFA Tax – Trapping the Tech Giants

By: Mr. Harshit Mogra

28th December, 2020

Foreign Contribution (Regulation) Amendment Act, 2020 ("FCRA 2020")

By: Nikita Theresa Noronha

16th December, 2020

Equalisation levy – Taxation going Digital

By: Nikita Theresa Noronha

10th December, 2020

GST - A Destination Based Tax - Place of Supply Rules

By: Mr. Harshit Mogra

7th December, 2020

Refund Claims under GST for Tax and Input Tax Credit (ITC)

By: Mr. Harshit Mogra

9th November, 2020

Point of Supply

By: Mr. Harshit Mogra

5th November, 2020